Profile
Kathy has been part of The World Games team since 2012 and currently serves as Senior Brand Manager. She oversees the global brand strategy, visual identity and integrated communications across IWGA platforms, and played a central role in shaping the event’s global image through the 2017 corporate rebranding.
Based in Madrid, Kathy holds degrees in Advertising and Public Relations as well as Audiovisual & Entertainment Production, and brings extensive experience in international sports marketing and strategic communications.